New Survey Points to Broad Consumer Support for Energy Efficient Lighting

Author: 
Graziella Siciliano
Publication Date: 
April 1, 2011

American consumers strongly support energy efficient lighting and welcome the transition away from traditional incandescent bulbs, according to the results of a recent survey. In their 10th EcoPinion survey published in March, EcoAlign asked 1,000 American consumers what they thought about the technological changes and higher efficiency standards that are driving the transformation of the residential lighting market.

While 60 percent of those surveyed were unaware of upcoming changes to federal energy standards that will effectively phase-out incandescent bulbs by 2014, two-thirds of respondents believe that a phase-out of traditional incandescent bulbs in favor of more efficient technologies is a good idea.

Despite recent concerns over compact florescent light bulbs (CFLs) focused on in the media, the survey reveals that many people really like CFLs. Furthermore, those that have installed some type of energy efficient lighting in their homes over the past year (which is the majority of those surveyed!) give high marks to the performance of these technologies.

The findings point to consumers as willing participants in reducing energy costs and GHG emissions from the lighting sector, which according to the U.S. Department of Energy, accounts for 20 percent of U.S. electricity use.

Consumer Education and Utility Program Marketing are Top Priorities

Utilities are uniquely positioned to deliver the message to consumers as both providers of electric service and incentive programs for energy efficient lighting for the home. However, survey results reveal that though the majority of utilities offer incentives, most Americans are not aware of these programs. Further, while there may be consumer support more efficient lighting technologies, the actual phase-out of incandescent bulbs in 2012 will take most by surprise.

EcoAlign concludes that increased consumer education around the upcoming changes to efficiency standards and the eventual phase-out of incandescent bulbs and marketing of utility incentives programs are essential to assuring continued consumer support for and future efficiency gains in the lighting sector.

Read more details about the survey and at EcoAlign!